There are many black women in sales and despite the challenges, they keep on moving forward to have success. Tune in as today’s guest, Cynthia Barnes, speaks of the challenges affecting black women in sales.
Cynthia Barnes is the founder and CEO of the National Association of Women Sales Professionals. It’s a member-based organization of women who sell B2B services in a male-dominated industry such as SAAS (Software as a Service), tech, cloud, and others. The organization provides two things to its members: access to laser-focused companies on achieving parity for women in sales and training created by women for women to reach the top 1%.
Women’s participation in sales
- Anytime there’s an underrepresented population, there will always be challenges that are specific to them and vice-versa.
- When women are working from home, they aren’t only employees. They are also mothers and wives. They juggle three or more different roles all at the same time.
- These women are doing a good job of making sure that they’re staying balanced, but that comes at a price. Sometimes at the expense of their mental health.
- When women give so much to their company, to their husbands, and their kids, they have nothing left for themselves.
- Cynthia emphasizes the thought that you can’t pour from an empty cup. You always need to fill the cup to be a rockstar at work, home, and with the kids.
- Organizations can make a difference in ensuring that their employees are appropriately compensated and given the work-life balance they need.
- When sales members are well taken care of and they’re engaged, their output greatly improves. The money organizations put into their employee care is an investment.
- The expression, ‘Happy wife, happy life,’ is also applicable at work. If women in sales are happy, engaged, supported, and heard, they’ll be able to perform better. As it is, women already outsell men by 5%. With that support system at work, women can do so much more.
Challenges women face in sales
- Sales leaders who did not grow up with a diverse background will less likely prioritize diversity, equity, and inclusion because it’s only thought to get more revenue, not an actual idea where they feel and see tangible results.
- With the racial and systemic bias in the previous year, many companies wanted to get women in sales. They wanted not only black women but also the other underrepresented minorities.
- The problem is that there are no programs in place to elevate women in sales. They only attract them but they do not make an effort to retain them.
- There are still no organizational changes that make the women feel respected, welcomed, and represented.
- When it comes to bringing in more diversity to the table, all you often see is a team of leaders who are all men.
- Women are leaving the workforce because they can’t be a wife, a mother, and a teacher at the same time.
- It’s about creating a culture of belonging. Women should have a voice at the table, not just a seat. They need to be heard and to be treated fairly.
Breaking the barriers
- There should be more women in leadership roles.
- As a leader of an organization for women in sales, part of Cynthia’s responsibility is to empower women to have the right mindset, get the right verbiage, and build awareness around microaggressions.
- Women shouldn’t sit idly waiting for the opportunities that they’ve already earned.
- Women should be the change that they want to see.
“Challenges Affecting Black Women in Sales” episode resources
This episode is brought to you in part by Skipio.
Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real.
85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com.
This episode is brought to you in part by NetHunt CRM.
NetHunt CRM is a sales automation tool that lives inside Gmail. It covers a full set of features to manage leads, nurture customer relations, monitor sales progress, and automate sales and marketing workflows. With native-like Gmail and G Suite integration, you can access all the CRM data, launch bulk email campaigns, and set up automated sequences right from your inbox. NetHunt helps to move your leads down your sales funnel and never let the valuable prospects go untouched.
NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan.
Try NetHunt CRM today → https://nethunt.com/tse
This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. “We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey.
You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX. Other songs used in the episodes are as follows: The Organ Grinder, written by Bradley Jay Hill, performed by Bright Seed and Produced by Brightseed and Hill.